MINI Announces New Official Happiness Ambassador
- MINI celebrates the International Happiness Month by announcing its new Happiness Ambassador
- Emily Coxhead is founder of The Happy Newspaper
- MINI’s Big Love mission aims to make world a better place, one act at a time
- With MINI’s electric models, future generations can enjoy the world too
MINI UK has announced Emily Coxhead as the brand’s first-ever Happiness Ambassador. The appointment is in line with the celebration of International Happiness Month. MINI’s Big Love mission aims to create a better future for people and the planet.
Emily Coxhead commented on the partnership:
“I’m so excited to be working with MINI as their first Happiness Ambassador, sharing their passion for spreading positivity, happiness and Big Love.”
“MINI has always been special to me and my family as my dad refurbed my Mum’s first car, her pride and joy classic Mini, turning it into a yellow ray of sunshine called Daisy that is spoken about to this day.”
“Combining my words and doodles with cups of tea to spread some Big Love to anyone who needs it, is sure to make people smile, which is what MINI’s mission is all about.”
Who is Emily Coxhead?
A British illustrator and the founder of The Happy Newspaper, Emily has been listed in the ‘Happy List’ of The Independent. These people make Britain a brighter place!
She started the newspaper in 2015 as a response to the negative effect of daily news. The Happy Newspaper has 20,000 subscribers and 400,000 followers on Instagram. And people don’t only follow her in the UK, she has followers across 30 countries!
Emily Coxhead
“I’m so excited to be working with MINI as their first Happiness Ambassador, sharing their passion for spreading positivity, happiness and Big Love.”
Positivi-Tea Room pop-up
Teaming up with Emily, MINI arranged an immersive pop-up between the 4th and 5th of August. The event allowed people to take a moment to relax during their busy days, served with a cup of tea of course.
The pop-up also had the MINI Electric Convertible displayed, allowing customers the chance to explore.
MINI Big Love
MINI’s long term Big Love mission aims to create joy for all people. The latest electric models ensure that future generations can enjoy the world as much as we do, without compromising on the fun.
Some other Big Love initiatives of MINI are:
- Plant Tiny Forests in the UK
- Support Joe Wicks to improve mental health through exercise
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