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The Black Cats

Sunderland AFC has a rich history packed with highs and lows, including six English league titles. The club has twice been the most successful club in England in terms of league wins, and only six other clubs have surpassed its record.

The club has also been victorious twice in the FA Cup, including in 1973 when it beat cup holders Leeds United in the final despite being in the second tier.

Known as the Black Cats, the club has a loyal following that has shown its support through good times and bad, including a recent four-year spell in League One.

That was reflected in the fact that, despite being in the third tier, average attendances exceeded 30,000 and were larger than several Premier League clubs.

From stadium to street

The Foundation of Light was established in 2001 by then club chairman Sir Bob Murray CBE to support the region where he was born and grew up.

The foundation works to utilise the power of football to deal with various issues within society, with a goal of helping the local community to live happier and healthier lives - offering more than 40 different programmes and courses to support both adults and children.

Now the largest football charity in the UK, the foundation is based next to the stadium at the Beacon of Light, but also operates various outreach centres across the wider area.

Celebrating success

We operate six car dealerships across the wider Sunderland area representing Honda, BMW, and MINI, allowing us to connect with our Sunderland fans and their motoring needs.

The partnership also helps us to raise awareness of Vertu Motors through shirt advertising and by reaching the club's social media channels.

A testament to the loyalty of their fans, the red and white army boast:







Backing the Black Cats

"We are delighted to welcome Vertu Motors as an official partner of Sunderland AFC. Vertu is an established and respected national brand which is renowned for its commitment to quality service and customer care."

"Based in the North East, it has an ever-growing presence within the region, and we look forward to working with them to establish a strong and lasting partnership."

Steve Davison
Sunderland AFC Chief Operating Officer

"We are delighted to expand our football sponsorship portfolio with the addition of Sunderland AFC."

"Sunderland have huge support and demonstrate a real commitment to their community, which is fundamental to how we want to promote our partnerships, with a number of our car dealerships also located in proximity of our new club partner."

"We look forward to working closely with them to bring the Vertu Motors brand to their audiences and support their various football initiatives across the region."

Robert Forrester
Chief Executive, Bristol Street Motors

Latest Sunderland AFC news

Sunderland Slip To Home Loss

Sunderland Slip To Home Loss

Sunderland slipped to defeat against Millwall at the Stadium of Light as hopes of a top ten finish in the EFL Championship came to an end for the Vertu Motors-backed side.

Sunderland Shock Play-Off Hopefuls

Sunderland Shock Play-Off Hopefuls

Sunderland ended a run of three games without a win in the EFL Championship with victory away at West Bromwich Albion.