Jeep Grand Cherokee teams with National Geographic
Jeep has signed a new deal with the National Geographic TV channel which will see the vehicle manufacturer's Grand Cherokee model as the main sponsor for prime time programming in the UK.
The deal is intended to exemplify the main ambitions of both companies, of adventure, quality and innovation.
As part of the agreement, National Geographic will now make a series of short documentary-style content pieces to bring the Grand Cherokee to life on the small screen. Presenter and keen motoring enthusiast Tim Shaw will be leading the televisual exhibition of the quality 4x4.
Damien Dally, head of brand for Jeep and Chrysler UK, said: “The Grand Cherokee target audience are inherent adventure seekers, and this partnership with National Geographic allows us to align with exciting programming as well as create bespoke content that resonates with them.”
The latest Jeep Grand Cherokee comes with a new look and more technology than its previous incarnation. It is available in two engine types, three power outputs and six trim levels to suit any driver's needs - whether this is for the road or for an adventure.
Posted by Craig Salter