Fiat 500L delivers for Channel 4 show

Fiat UK has revealed it will team up with award-winning Channel 4 series One Born Every Minute to deliver short ident films before and after each advertising break.

The mini-movies will focus on the Fiat 500L family, with the manufacturer trying to emphasise that the model is a perfect fit for modern families.

Star of the new commercials is Brian the Bear, a well-loved teddy voiced by comedian Arthur Smith.

Fiat says the 500L series delivers an excellent blend of practicality and style and is the "default" choice for fun-loving parents.

Marketing director at Fiat UK Elena Bernardelli said the show is a "great fit" for the 500L as both celebrate real-life parenting moments.

"We really hope parents everywhere will recognise their own life experiences in the brand s surprisingly honest and humorous take on everyday family life, she added.

The Fiat 500L comes in three trim levels, including the self-title model, the Trekking and the MPW. Each provide their own unique benefits, offering excellent choice for new families' needs.

Posted by Craig Salter