Hyundai to launch new dealer space identity

Japanese automobile company Hyundai Motors has begun reinventing its dealer space identity, starting with opening Europe s largest car dealership in Frankfurt. It has 2,466 sq m of showroom space, with a further 2,000 sq m given over to workshops.

The new Frankfurt dealership is located close to Hyundai Motors Europe s headquarters, and will be operated by the company s network partner Delta Automobiles.

Based around appealing to customers on an emotional level, the new dealership is full of natural light and open space, with a bronze-toned exterior. Potential buyers are encouraged to relax on modern furniture around the showroom floor, and research their purchasing options on the dealership s tablet computers. The design philosophy is called the EMotion Park concept.

According to Hyundai Motors Europe s president Byung Kwon Rhim, the new redesign provides a space for sales and aftersales engagement, and adds a new dimension -where customers can truly experience the Hyundai brand .


The Frankfurt location is the first of 200 European dealerships that are expected to showcase the brand s new look by the end of 2014. The rebrand will be extended to all of Hyundai s 6,000 dealerships worldwide by 2018.