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Still the same great team and service - online, on the phone and in our dealerships.

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    Ford Advantage at Vertu

    For exclusive discounts on Ford cars and Ford commercial vehicles, both new and used, Ford Advantage is here for you.

    Benefit from being an Advantage customer, instantly. From £750* off your next new Ford to 10% ^ off servicing, the Ford Advantage discount makes Ford ownership a breeze.

    Enquire now View eligibility

    Ford Car Advantage offers

    Ford Puma

    Ford Puma

    Save up to £750* (incl. VAT)

    *Saving based on all new Ford Puma

    Ford Focus

    Ford Focus

    Save up to £750* (incl. VAT)

    *Saving based on all new Ford Focus

    Ford Kuga

    New Ford Kuga

    Save up to £750* (incl. VAT)

    *Saving based on all new Ford Kuga

    Ford All-Electric Explorer

    New All-Electric Ford Explorer

    Save up to £750* (incl. VAT)

    *Saving based on the Premium series only

    Ford All-Electric Ford Capri

    New All-Electric Ford Capri

    Save up to £750* (incl. VAT)

    *Saving based on all New All-Electric Ford Capri

    All-New Ford Tourneo Custom

    All-New Ford Tourneo Custom

    Save up to £750* (incl. VAT)

    *Saving based on all new All-New Ford Tourneo Custom

    Ford Van & Pick-Up Advantage Offers

    Ford Ranger

    Ford Ranger

    Save up to £750* (excl. VAT)

    *Saving based on all new Ford Ranger

    Ford Transit Connect

    Ford All-New Transit Connect

    Save up to £750* (excl. VAT)

    *Saving based on all new Ford Transit Connect

    Ford Custom Nugget

    Ford Custom Nugget

    Save up to £750* (excl. VAT)

    *Saving based on all new Ford Custom Nugget

    All-New Ford Transit Custom

    All-New Ford Transit Custom

    Save up to £750* (excl. VAT)

    *Saving based on all new All-New Ford Transit Custom

    Ford Transit

    Ford Transit

    Save up to £750* (excl. VAT)

    *Saving based on all new Ford Transit

    Frequently asked questions

    Who is eligible for the Ford Advantage Scheme?

    Ford Advantage offers employees of valued Ford partner companies and military personnel additional savings when purchasing an Eligible Vehicle. Receive a customer saving of up to £750* in addition to our current retail promotions when purchasing an eligible Ford Car or Van before 30th June 2025.

    Companies signed up include:

    • Blue Light - Ambulance Service, Fire Service, HM Coastguard, NHS, Police Service
    • UK Council Employees - All employees of UK councils
    • Ford Comms Agency Partners
    • Ford Motorsport Partners
    • Military Sales
    • Supermarkets

    You can find a full list of companies eligible for the Ford Advantage Scheme here.

    What cars are in the Advantage Scheme?

    The Ford Advantage Scheme includes all new and used Ford models.

    Whether you're looking for a premium electric Ford car or you just need a reliable SUV for the family. There's something for everyone.

    How much is the Advantage Scheme discount?

    With the Ford Advantage Scheme, you receive £750* off any new car.

    Exclusive to Vertu. Receive £250** off any used car and 10%^ off Servicing.

    Enquire Now

    Terms and Conditions

    ^10% Off a Service will be carried out at a Vertu Ford dealership. Cars within warranty will be serviced in accordance with manufacturer requirements. Cars 3 years old or over at the date of service will be serviced in accordance with Vertu or Vertu requirements. Servicing offer excludes any additional work or parts identified. Customer must book vehicle in for required services.

    *The Ford Advantage Programme offer is a £750 customer saving in addition to the quarter’s marketing programme.

    • Passenger Vehicles £750* (incl. VAT)
    • Commercial Vehicles £750* (excl.VAT)

    Click here for full terms & conditions

    We are a credit broker and not a lender. Finance is subject to status and finance company acceptance. We do not act as independent advisors and can introduce you to a limited number of lenders. We will receive a commission from the lender which we will explain to you during the process. Your interest rate may vary based on your personal circumstances.