Vertu-backed Trio Win Big at Business of Cricket Awards
The three County Cricket teams supported by Vertu Motors – Somerset, Yorkshire and Nottingham – were big winners in the annual Business of Cricket Awards, with the trio picking up a third of the awards that were up for grabs.
Somerset picked up three awards on the night with Nottinghamshire emerging on top in two categories, whilst there was a single award for Yorkshire.
Fresh from a season in which it secured the Vitality Blast T20 title for a second time, Somerset walked away from the awards with one of the top prizes as Operations Director Sarah Trunks was named as the winner of the Dinesh Patel MVP for being the ‘lynchpin’ of the club.
Alongside Sarah’s personal success, Somerset saw off competition from Warwickshire and Lancashire to take the Transforming the Women’s Game award for its work with the Somerset Cricket Foundation to make the sport more accessible to women.
That came after a historic campaign in which Vertu Motors became the first ever shirt sponsor of the Somerset Women’s County Cricket Club Team, which won its group in the Women’s Twenty20 Cup.
A year after winning the Best Digital Innovation Award, Somerset was again recognised from a marketing perspective with the Digital Campaign of the Year – handed out for the video that was created to launch the Club’s 2024 memberships.
Nottinghamshire won both the Best Spectator Experience - The Hundred and also the Best International Women’s Spectator Experience, with Trent Bridge hosting the only test of the 2023 Women’s Ashes.
The match ended in victory to Australia by 89 runs despite Tammy Beaumont becoming the first Englishwoman to score a double century in a Test match with a fine knock of 208 in the first innings.
Yorkshire meanwhile took the award for Best International Men’s Spectator Experience after a year in which Headingley played host to the critical third match of The Ashes, which England won by three wickets on a dramatic fourth afternoon.