Vertu Motors Goes In To Bat For Yorkshire And Durham Cricket Clubs

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Three men in cricket uniforms standing next to three cars—white BMW, red SUV, and green Mini Cooper—in front of a large sign reading 'Welcome to Emirates Riverside Home of Durham Cricket', with a cricket stadium in the background, highlighting the venue associated with new cars and used cars promotions.
Three men in cricket uniforms standing next to three cars—white BMW, red SUV, and green Mini Cooper—in front of a large sign reading 'Welcome to Emirates Riverside Home of Durham Cricket', with a cricket stadium in the background, highlighting the venue associated with new cars and used cars promotions.

Vertu Motors plc has signed prestigious partnership deals with Yorkshire County Cricket and Durham County Cricket clubs.

The announcement follows the acquisition of the naming rights to the Eagles Community Arena in Newcastle.

Players from both County Championship teams, and the women's North East Warriors cricketers will wear shirts with prominent Vertu Motors branding, which will also be in situ within the stadia. This includes perimeter advertising for County Championship and England international fixtures.

In addition, the North East Terrace at The Riverside will be renamed the Vertu Motors Stand.

Vertu BMW Durham will also be supplying overseas player, Cameron Bancroft, with a vehicle.

Robert Forrester chief executive of Vertu Motors plc, said: "Vertu Motors head office is based in the North East and we currently operate a significant number of Vertu Motors dealerships both there, and in Yorkshire.

"Like many other sectors, sport has been hit by the pandemic and to forge partnerships with these two high-profile County Championship cricket clubs will be mutually beneficial.

"I am delighted that it hopefully coincides with the return of fans to Headingley and The Riverside and I am looking forward to one or two sunny days taking in the cricket."

Three men in white cricket uniforms standing beside three cars parked at a sports stadium entrance. From left to right, a green BMW M4, a blue Range Rover, and a yellow Volkswagen ID.3 new cars. The stadium seating in the background is blue and yellow with advertisement boards. Signage for an accessible entrance is visible on the left. The image showcases used cars and new cars in a sports setting.

Mark Arthur, chief executive officer at Yorkshire County Cricket Club said: "We are absolutely delighted to welcome Vertu Motors as a new official partner of Yorkshire County Cricket Club. Vertu Motors is a huge business and a very reputable brand that fits well with our own business ethos.

"We are thrilled that they will be displaying their brand on the back of all the men's team playing shirts, and at Emerald Headingley, for the next two years. We are very excited to be working with the Vertu Motors team to ensure that they receive the maximum benefit of their association with The Yorkshire County Cricket Club."

Arthur continued: "It has been a challenging 12 months but the support that we have received from our elite band of incumbent partners and new investment from Vertu Motors is absolutely integral to our business.

"We welcome them to the Yorkshire cricket family."

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Durham County Cricket Club sales director, Tom Seymour said: "We're delighted that Vertu Motors has partnered with the club, in an exciting two-year deal.

"This new partnership enables the club to work alongside a national car dealership which has a proud history in our region.

"With spectators returning this season, we have an exciting season in store, and I look forward to working with Vertu Motors as it becomes our principal County Championship sponsor."

Smiling man wearing a white sports polo shirt with logos including 'Vertu Motors', 'Emirates Fly Better', 'County Championship', and a blue and yellow shield emblem with '114'. The shirt features sponsorship and branding, promoting Vertu Motors, a dealership known for used cars and new cars. The man is standing on a grass field with a stadium seating area in the background.

  • Sponsorships
  • Yorkshire County Cricket Club