Vertu Primary Schools Cup Champions Crowned At St. Andrew's
The first winners of the Vertu Primary Schools Cup have been crowned after the inaugural ‘Finals Day’ was held at St. Andrew’s @ Knighthead Park; the home ground of Birmingham City FC.
Proud to Partner with Birmingham City FC
Vertu is proud to be a strategic partner of Birmingham City FC, a club that has a huge role to play in the community across England's second city.
Working with the Club, we look forward to not only chasing success on the pitch, but also making a real difference to people across Birmingham and the wider Midlands area.
Together, we can have a positive impact on those that call Birmingham their home.
The Blues
Birmingham City has a rich history that can be traced back to 1875, when the Club was first formed as Small Heath Alliance.
Founding members, and first winners, of the Football League Second Division, Birmingham City has gone on to win the second tier title on four occasions and also won the EFL Cup in both 1963 and 2011 - the latter after a dramatic last minute Wembley winner.
The Club also has the unique honour of being the first English side to both play in European competition, and also to reach a major European final.
Community Is Key
Birmingham City is proud to operate under the motto of 'More Than Football', which is a reflection of the impact it has on the wider community.
The Club has its own Community Foundation that is committed to helping those in need across the city, and uses the power of football to engage with people of all ages, making the game accessible to all and also running various programmes centred around education, fitness and nutrition.
Birmingham City has a particular desire to help the young, with the annual Blue Nose Day fixture used to raise funds that are put towards buying Christmas gifts for children.
Laying The Foundations
A desire to help transform the city is behind ambitious plans from Club owners Knighthead Capital Management to develop a derelict area of land close to the St Andrews Stadium into a new Sports Quarter.
Included within the plans are a new stadium, training and academy facilities, office space, eateries and social hubs that regenerate an area close to heart of the city - becoming a beacon of excellence that would boost Birmingham's profile and be of huge benefit to the community.
Behind The Blues
"We are delighted to add Vertu to our fast-growing roster of blue-chip partners. It is an amazing company, and we share many of the same values."
"Most importantly we share a passion for Birmingham and making a positive impact on the communities that call the city home. Through our collective efforts we are making sure that Birmingham is on the rise again."
Garry Cook
Birmingham City Chief Executive
"Birmingham is a city that has an important role to play in our history, and as the business evolves and we move into a new era, we are hugely excited to announce our partnership with Birmingham City FC.
"From the first conversation we had with the Club, it was clear to see that we share the same drive and desire to work with the local community, and to take a central role in Birmingham's regeneration, in addition to supporting the wider West Midlands.
"For us, this partnership is about more than what happens on the pitch, and alongside supporting the first team as it seeks to achieve promotion to the Championship, we are looking forward to working with the Club to have a lasting and positive impact on the city."
Robert Forrester
Vertu Chief Executive
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