Ford Advantage at Vertu
For exclusive discounts on Ford cars and Ford commercial vehicles, both new and used, Ford Advantage is here for you.
Benefit from being an Advantage customer, instantly. From £1,000* off your next new Ford to 10% ^ off servicing, the Ford Advantage discount makes Ford ownership a breeze.
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Ford Puma
Save up to £1,000* (incl. VAT)
*Saving based on Ford Puma models (Excl. All Electric Puma Gen-E)
Ford Focus
Save up to £1,000* (incl. VAT)
*Saving based on all new Ford Focus models
Ford Kuga
Save up to £1,000* (incl. VAT)
*Saving based on all new Ford Kuga models (Excl. Kuga PHEV)
Ford Tourneo Custom
Save up to £1,000* (incl. VAT)
*Saving based on all new Ford Tourneo custom models
Ford Custom Nugget
Save up to £1,000* (excl. VAT)
*Saving based on all new Ford Custom Nugget models
Ford Van & Pick-Up Advantage Offers
Ford Ranger
Save up to £1,000* (excl. VAT)
*Saving based on all new Ford Ranger models
Ford Transit Connect
Save up to £1,000* (excl. VAT)
*Saving based on all Transit Connect models
Ford Transit Custom
Save up to £1,000* (excl. VAT)
*Saving based on all Transit Custom models
Ford Transit
Save up to £1,000* (excl. VAT)
*Saving based on all Transit models
Frequently asked questions
Who is eligible for the Ford Advantage Scheme?
Ford Advantage offers employees of valued Ford partner companies and military personnel additional savings when purchasing an Eligible Vehicle. Receive a customer saving of £1,000 in addition to our current retail promotions when purchasing an eligible Ford Car or Van before 31st March 2026.
Companies signed up include:
- Blue Light - Ambulance Service, Fire Service, HM Coastguard, NHS, Police Service
- UK Council Employees - All employees of UK councils
- Ford Comms Agency Partners
- Ford Motorsport Partners
- Military Sales
- Supermarkets
You can find a full list of companies eligible for the Ford Advantage Scheme here.
What cars are in the Advantage Scheme?
The Ford Advantage Scheme includes all new and used Ford models.
Whether you're looking for a premium electric Ford car or you just need a reliable SUV for the family. There's something for everyone.
How much is the Advantage Scheme discount?
With the Ford Advantage Scheme, you receive £1,000* off any new car.
Exclusive to Vertu. Receive £250** off any used car and 10%^ off Servicing.
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Terms and Conditions
^10% Off a Service will be carried out at a Vertu Ford dealership. Cars within warranty will be serviced in accordance with manufacturer requirements. Cars 3 years old or over at the date of service will be serviced in accordance with Vertu or Vertu requirements. Servicing offer excludes any additional work or parts identified. Customer must book vehicle in for required services.
*The Ford Advantage Programme offer is a £1,000 customer saving in addition to the quarter’s marketing programme.
- Passenger Vehicles £1,000* (incl. VAT)
- Commercial Vehicles £1,000* (excl.VAT)
Click here for full terms & conditions
We are a credit broker and not a lender. Finance is subject to status and finance company acceptance. We do not act as independent advisors and can introduce you to a limited number of lenders. We will receive a commission from the lender which we will explain to you during the process. Your interest rate may vary based on your personal circumstances.