Ford Advantage at Vertu
For exclusive discounts on Ford cars and Ford commercial vehicles, both new and used, Ford Advantage is here for you.
Benefit from being an Advantage customer, instantly. From £750* off your next new Ford to 10% ^ off servicing, the Ford Advantage discount makes Ford ownership a breeze.
Enquire now View eligibilityFord Car Advantage offers
Ford Puma
Save up to £750* (incl. VAT)
*Saving based on all new Ford Puma
Ford Focus
Save up to £750* (incl. VAT)
*Saving based on all new Ford Focus
New Ford Kuga
Save up to £750* (incl. VAT)
*Saving based on all new Ford Kuga
New All-Electric Ford Explorer
Save up to £750* (incl. VAT)
*Saving based on the Premium series only
New All-Electric Ford Capri
Save up to £750* (incl. VAT)
*Saving based on all New All-Electric Ford Capri
All-New Ford Tourneo Custom
Save up to £750* (incl. VAT)
*Saving based on all new All-New Ford Tourneo Custom
Ford Van & Pick-Up Advantage Offers
Ford Ranger
Save up to £750* (excl. VAT)
*Saving based on all new Ford Ranger
Ford All-New Transit Connect
Save up to £750* (excl. VAT)
*Saving based on all new Ford Transit Connect
Ford Custom Nugget
Save up to £750* (excl. VAT)
*Saving based on all new Ford Custom Nugget
All-New Ford Transit Custom
Save up to £750* (excl. VAT)
*Saving based on all new All-New Ford Transit Custom
Ford Transit
Save up to £750* (excl. VAT)
*Saving based on all new Ford Transit
Frequently asked questions
Who is eligible for the Ford Advantage Scheme?
Ford Advantage offers employees of valued Ford partner companies and military personnel additional savings when purchasing an Eligible Vehicle. Receive a customer saving of up to £750* in addition to our current retail promotions when purchasing an eligible Ford Car or Van before 30th June 2025.
Companies signed up include:
- Blue Light - Ambulance Service, Fire Service, HM Coastguard, NHS, Police Service
- UK Council Employees - All employees of UK councils
- Ford Comms Agency Partners
- Ford Motorsport Partners
- Military Sales
- Supermarkets
You can find a full list of companies eligible for the Ford Advantage Scheme here.
What cars are in the Advantage Scheme?
The Ford Advantage Scheme includes all new and used Ford models.
Whether you're looking for a premium electric Ford car or you just need a reliable SUV for the family. There's something for everyone.
How much is the Advantage Scheme discount?
With the Ford Advantage Scheme, you receive £750* off any new car.
Exclusive to Vertu. Receive £250** off any used car and 10%^ off Servicing.
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Terms and Conditions
^10% Off a Service will be carried out at a Vertu Ford dealership. Cars within warranty will be serviced in accordance with manufacturer requirements. Cars 3 years old or over at the date of service will be serviced in accordance with Vertu or Vertu requirements. Servicing offer excludes any additional work or parts identified. Customer must book vehicle in for required services.
*The Ford Advantage Programme offer is a £750 customer saving in addition to the quarter’s marketing programme.
- Passenger Vehicles £750* (incl. VAT)
- Commercial Vehicles £750* (excl.VAT)
Click here for full terms & conditions
We are a credit broker and not a lender. Finance is subject to status and finance company acceptance. We do not act as independent advisors and can introduce you to a limited number of lenders. We will receive a commission from the lender which we will explain to you during the process. Your interest rate may vary based on your personal circumstances.