New Audi A1 Deals

As the smallest and most affordable route into a brand-new Audi, the A1 Sportback earns its badge rather than borrowing it. Every version runs the 10.25-inch Digital Cockpit as standard, so the driver display that defines larger Audi models sits in a supermini sized for the city.

That premium starting point runs through the whole range. The A1 Sportback comes only as a five-door hatchback, seats five, and pairs turbocharged petrol engines with a manual or S tronic automatic, so how it drives is yours to choose.

Overview of the Audi A1 Sportback

The Audi A1 is Audi's premium supermini, a compact five-door hatchback that brings the brand's cabin quality and technology into the smallest, most city-friendly car it sells. At 4.03 metres long and 1.75 metres wide, it slots into tight parking and narrow streets while still seating five.

Those compact dimensions and short overhangs make the A1 easy to place, whether you are threading a multi-storey or slotting into an on-street space near work. It turns and parks with little fuss, which is much of the point of a car this size.

Under the bonnet, the range is petrol only and spans three power levels. The 25 TFSI and 30 TFSI use a 1.0-litre three-cylinder engine tuned for frugal town work, while the 35 TFSI steps up to a larger 1.5-litre unit with genuine warm-hatch pace.

Three trims cover the range: Sport, S line, and Black Edition. Sport keeps the softer dynamic suspension many town drivers prefer. S line firms things up with sport suspension and sharper styling, and Black Edition takes the look furthest with a Mythos Black contrast roof and 18-inch alloys.

For most buyers the 30 TFSI is the sweet spot, quick enough to make motorway merges easy without the running-cost step up to the 35 TFSI. Drivers who rarely leave town will find the 25 TFSI does everything they need, and keeps fuel bills lowest.

Audi A1 Interior

Inside, the 10.25-inch Digital Cockpit leads the Audi A1 cabin, standard on every trim. It puts your speed, navigation, and media on a configurable display in your eyeline, the big-Audi layout shrunk to supermini size, so the cabin reads a class above its footprint.

Alongside it sits the MMI radio plus system, with a 10.1-inch colour touchscreen and MMI Touch, plus a smartphone interface, DAB radio, and Bluetooth as standard. Fast-charging USB-C ports keep your phone topped up, and the fingertip multifunction steering wheel keeps the main controls under your thumbs.

Sport seats are standard across the range, trimmed in Novum cloth on Sport and in Pulse cloth and leatherette on S line and Black Edition. Choose S line and an ambient lighting package plus stainless steel pedals add a more overtly sporting feel after dark and underfoot.

Buyers who want more can add the Technology Pack, which brings heated front seats, a reversing camera with Audi parking system plus, wireless phone charging, and a SONOS 3D sound system. The Technology Pack Pro goes further, adding dual-zone climate control, MMI Navigation Plus, and the Audi virtual cockpit.

Audi A1 Exterior

The Audi A1 Sportback wears a floating roofline, a wide grille, and quattro-inspired slits on the bonnet that nod to Audi's rally cars of the 1980s. LED headlights and LED rear lights with dynamic turn signals come as standard across the range, so every A1 gets the full lighting signature.

The look sharpens as you move up the trims. Sport rides on 16-inch 10-spoke turbine alloys. S line adds a styling pack, privacy glass, and 17-inch alloys, while Black Edition tops the range with 18-inch gloss anthracite wheels, a black styling pack, and a Mythos Black contrast roof.

Of the three, Black Edition arguably makes the boldest statement, its blacked-out details and contrast roof setting it clearly apart from an everyday supermini. Sport and S line keep a cleaner, more understated look if that suits you better.

At 4.03 metres long and 1.75 metres wide, the A1 stays easy to park and thread through traffic. Small on the outside, usefully sized within.

Audi A1 Trims and Specifications

Every Audi A1 Sportback comes with a strong standard safety and driver-assistance package, whatever trim you choose. That includes Audi pre-sense front, lane departure warning, camera-based traffic sign recognition, a driver attention and fatigue monitor, hill hold assist, rear parking sensors, and cruise control with a speed limiter.

From that shared foundation, equipment steps up clearly through the three trims. The table below sets out how Sport, S line, and Black Edition compare on wheels, interior, and technology.

S line is the popular middle choice, adding the sporty styling and ambient lighting most buyers want without the full visual commitment of Black Edition. Sport remains the value pick, and keeps the softer suspension for poorer urban roads.

Audi A1 Engines and Performance

Petrol is the only fuel offered in the Audi A1, so your choice of engine comes down to the pace and running costs you want. Three power outputs span the range, each turbocharged, and every one drives the front wheels.

The table below compares the five A1 Sportback powertrains on performance, economy, and emissions.

WLTP figures are for comparison purposes and may not reflect real-world driving. Economy and CO2 vary with trim and wheel size, and the ranges span the trims each engine is offered in. The 35 TFSI is available on S line and Black Edition only.

At the foot of the range, the 25 TFSI pairs a 1.0-litre three-cylinder engine with 95 PS and 175Nm, enough for 0-62mph in 11.0 seconds and a 120mph top speed. It is light, economical, and ideally suited to lower-mileage town driving.

Step up to the 30 TFSI and 116 PS with 200Nm trims the manual 0-62mph time to 9.7 seconds, giving easier overtakes and motorway merges with almost no economy penalty. For most drivers, it is the one to have.

The 35 TFSI is the quick one. Its larger 1.5-litre engine makes 150 PS and 250Nm for an 8.1-second 0-62mph sprint, and it comes on S line and Black Edition only. If pace genuinely matters to you, this is the A1 to choose.

Every engine can be paired with a smooth S tronic automatic as an alternative to the manual, so an automatic Audi A1 suits stop-start commuting just as well. Fuel economy reaches up to 52.4mpg on the WLTP combined cycle, with CO2 from 122g/km.

Where Can You Buy the New Audi A1 Car?

You can buy the new Audi A1 Sportback through Vertu, where our colleagues can walk you through the range in person or online. Whether you want the frugal 25 TFSI or the quicker 35 TFSI, our team can talk through the trims and gearboxes to find the right A1 for your budget. Book an appointment at your nearest dealership through our Audi dealership locator, or browse the wider new Audi range online.

Learn More About Audi A1 Price Options

Audi A1 price options depend on the trim, engine, and gearbox you choose, plus any packs added, so the clearest figure is a personalised quotation. Contact us for an up-to-date quote, and ask about finance options such as PCP and HP when you get in touch. If you are trading in, our Sell My Car service gives a free part-exchange valuation. Customers weighing new against used can also browse used Audi A1 stock.

New Audi A1 Cars: Frequently Asked Questions