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Land Rover And Anthony Joshua Celebrate 50 Years Of Range Rover

Land Rover And Anthony Joshua Celebrate 50 Years Of Range Rover

To celebrate Range Rover’s Golden Jubilee, heavyweight boxing champion Anthony Joshua has taken to the wheel of the luxury SUV at Land Rover’s Arjeplog cold weather test facility in Sweden.

At the Land Rover cold weather test facility, snow artist Simon Beck had created a unique ‘50 Years of Range Rover’ graphic inside the 260m diameter steering pad.

It was here that Anthony Joshua OBE experienced the thrill of ice driving in a quartet of the latest Range Rover SV models.

Watch the film, here:

This year the Range Rover celebrates 50 years of innovation, after making its debut in 1970 and introducing a string of world-first technologies to the SUV sector.

The 260m-wide artwork filled the centre of the steering pad at the test track where all future Land Rover models are put through their paces during development.

Land Rover’s Arjeplog facility uses a frozen lake to provide the perfect conditions for engineers to test and assess the latest models.

Renowned snow artist Simon Beck created the 53,092 sq m anniversary logo by walking more than 45,000 steps across the powdery surface inside the steering pad, accompanied by a quartet of the latest Range Rover SV models.

Arjeplog is also home to the Jaguar Land Rover Ice Academy, where customers experience the thrill of dynamic ice driving, under careful instruction from world-class driving experts. World heavyweight boxing champion Anthony Joshua OBE experienced the extreme conditions as part of the celebrations, where he learned the art of winter driving under the expert supervision of Academy instructors.

After his laps, Anthony Joshua enthused:

I'm really looking forward to June because the Range Rover family will be celebrating the 50th anniversary of one of Britain’s finest exports and I’ll be defending my world title belts.

‘I’ll be travelling to my fight with Kubrat Pulev in London on 20 June in my new personalised Range Rover SVAutobiography and I can’t think of a better way to arrive.

‘Nothing can match its combination of comfort and capability – I guess that’s what you get after five decades of experience.’

The luxurious Range Rover family will mark 50 years of pioneering innovation and peerless refinement in June, on the anniversary of the introduction of the two-door Range Rover in 1970.

Since then, the Range Rover Sport, Range Rover Evoque and Range Rover Velar have expanded the family into a four-strong line-up of the world’s most desirable and advanced SUVs.

You can take a closer look at the newest Range Rovers and great deals available, here at Vertu Land Rover:

New Land Rover