West Bromwich Motor Dealership Wins Motability Customer Care Award

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Group of six professionally dressed people standing in a car showroom with a blue Ford car in the background. A man in a navy suit is shaking hands with a woman in a white shirt and black trousers, holding a bottle of champagne. Behind them is a large sign reading 'Motability Dealer Award.' Additional signage includes 'discover Ford quality, choice, value, service' and 'Motability Centre Open your door to freedom.' The setting indicates a celebration or award event related to used cars and new cars at a Ford dealership.
Group of six professionally dressed people standing in a car showroom with a blue Ford car in the background. A man in a navy suit is shaking hands with a woman in a white shirt and black trousers, holding a bottle of champagne. Behind them is a large sign reading 'Motability Dealer Award.' Additional signage includes 'discover Ford quality, choice, value, service' and 'Motability Centre Open your door to freedom.' The setting indicates a celebration or award event related to used cars and new cars at a Ford dealership.

Bristol Street Motors West Bromwich Ford has been officially recognised for the standard of its partnership with the Motability Scheme.

The awards, run by Motability Operations, acknowledge outstanding customer service and showcase best practice at Motability dealerships.

Under the Motability Scheme, Bristol Street Motors West Bromwich Ford, which is based on New Swan Lane, offers a choice of vehicles with adaptions, if required, as well as post-purchase support and servicing.

James Horne, Dealer Partner Relationship Manager at Motability Operations Ltd, said: "The focus of these awards is to thank our dealer partners for providing a consistently positive customer service experience, after all, they are often the first point of contact for our customers.

"It's important for us to recognise our dealer partners who go above and beyond when representing the Motability Scheme and highlight those who are setting a great example of how to do it well, like Bristol Street Motors West Bromwich Ford. Many congratulations to them on their award."

Jonathan Browne, General Manager at Bristol Street Motors West Bromwich Ford said: "We put great store on delivering a flawless service to all our customers, including in the Motability aspects of the business.

"It is a great honour for the dealership's colleagues, who all play their part, to be recognised with this award."

Robert Forrester, Chief Executive of Bristol Street Motors, said: "The Motability accolade officially ratifies the dealership's consistency and standards of customer care and reflects the work and effort put in by all its colleagues.

"Bristol Street Motors West Bromwich Ford being recognised in this way reflects the teamwork and dedication of its colleagues."

Bristol Street Motors dealerships took five out of the 21 national quarterly awards in Q2 2022.

The Motability Scheme offers affordable, worry-free motoring through an all-inclusive leasing package to help people with disabilities, their families and carers regain or maintain their independence and become mobile.

Those eligible, including anyone who receives the Higher Rate Mobility Component of the Disability Living Allowance, the Enhanced Rate of the Mobility Component of Personal Independence Payment, War Pensioners' Mobility Supplement or Armed Forces Independence Payment, can exchange their weekly payment to lease a new car through the Motability Scheme. Insurance, servicing, RAC breakdown assistance and replacement tyres are included in the cost of the lease.

Photo caption: Back Left to Right: Steven Cliff, George Mason, Zoe Higgins and Adam Sandford. Front Left to Right: Jonathan Browne, General Manager and Lella Harding, Motability Sales Executive