New Car Buyer's Guide: SEAT

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red SEAT cars range
red SEAT cars range

In 1950, the Sociedad Española de Automóviles de Turismo, S.A. or SEAT, was founded with one aim: to get Spain moving.

SEAT’s sporty styling, naming conventions and brand personality remain deeply rooted in Spanish culture, but being part of the Volkswagen Group (since 1990) means that under their charming appearance, they use proven, high-quality components, engines, and platforms, ensuring robust reliability.

 

Why Choose a New SEAT?

  • Sporty and stylish design – SEAT is known for dynamic, modern styling that appeals to drivers seeking a sporty look rather than traditional, conservative designs. Their sharp lines and a modern aesthetic appeal to those looking for cars with style and individuality.
  • Driving experience – SEAT cars are designed for an engaging driving experience, with responsive handling and a focus on performance, making them enjoyable on both city streets and winding roads.
  • Value for money – SEAT tend to share similar engineering and technology with their pricier rivals, making them a cost-effective choice for those looking for high-quality engineering.

 

Popular SEAT Models in the UK

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SEAT Ibiza

With over 6 million units sold since its launch in 1984, Italian design, German engineering and a Spanish spirit make up the cornerstone of the brand – the SEAT Ibiza.

It’s described as "Mediterranean, youthful and fun to drive.” Comfortable, supportive seating, paired with its agile, racy driving, makes the car as suitable for B-road bombing as it is for motorway cruising.

Striking appearance, contoured lines and a surprisingly impressive boot (355-litres) for the car’s size make the Ibiza an excellent hatchback for those looking for style, without sacrificing substance.

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SEAT Leon

The SEAT Leon is the slightly more mature sibling of the Ibiza, and a sensible choice for those seeking a sleek but capable family car.

Well equipped with cruise control, driver lumbar support and many safety features, the Leon is a logical choice for those doing longer journeys.

The Leon has a smart, functional interior and a larger boot than the Ibiza, as well as more space for rear passengers. Being a cheaper option than its closest rivals, this handsome hatchback makes a tempting choice.

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SEAT Arona

The SEAT Arona is a small SUV, offering an increase in headroom and legroom compared to the Leon, as well as boasting a spacious 400-litre boot.

The Arona’s punchy petrol engine and responsive handling set it apart from other SUVs, meaning drivers who are after an enjoyable drive, with all the added benefits of a larger car, are in luck.

The Arona offers a raised driving position and all the essential high-tech features of an SUV without the sacrifice of style or easy-to-park dimensions, making it an excellent middle ground between a hatchback and a full-sized SUV.

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SEAT Ateca

A sportier option than the likes of the Peugeot 3008 or Skoda Karoq, the SEAT Ateca is a practical choice that values driver involvement.

The Ateca allows you the choice of an efficient 1.0-litre TSI three-cylinder petrol engine and a more powerful 1.5-litre TSI four-cylinder engine, for those who want a bit more power to play with.

Drivers are treated to both good visibility and front and rear sensors, making manoeuvring around dense traffic and parking in city streets a breeze despite the increased size.

 

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Recent Awards and Recognition

SEAT Leon – Best Family Car (What Car? 2022), Best Family Car for Value (What Car? 2024)

 

New SEAT Cars at Vertu

With hundreds of new SEAT cars in stock across our nationwide network of SEAT dealerships, your next SEAT is at Vertu.

We can support with SEAT service plans and SEAT servicing & MOTs, so you and your SEAT can keep driving for many miles to come.

Pop into your local Vertu SEAT dealership and explore our selection of high-quality cars, chat to our friendly staff, or take a test drive.