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Land Rover Celebrates 50 Years of Range Rover At Goodwood Speedweek

Land Rover Celebrates 50 Years of Range Rover At Goodwood Speedweek

The legendary Range Rover has turned 50! To celebrate, one of this year’s Goodwood Speedweek highlights was a unique gathering of 50 Range Rovers, as they took part in a parade around Goodwood Motor Circuit.

It’s now been half a century since the world's first luxury 4x4 was born; Land Rover first launched the incredible Range Rover that we know and love in 1970.

A diverse mix of Range Rovers from the 50 years formed the parade, from original classics to a modified ambulance and a 6x6 fire engine.

The parade was led around the famous circuit by two of the brand’s iconic vehicles: The first, a 1969 drivable chassis, originally developed to allow engineers to monitor suspension and powertrain over rough terrain, ensuring the Range Rover was one of the most capable vehicles of its time.  The second was a brand-new limited edition ‘Range Rover Fifty’, number 1 of 1970, produced specifically to mark this year’s celebrations.

All four generations of Range Rover featured in the convoy.

Included was the Beaver Bullet, which broke 27 speed records in 1985; a Trans-American Expedition example, which crossed the all-but-impassable Darien Gap in 1971; and a 2004 example, which was used by the Greater Manchester police.

These select 50 Range Rovers took part in a complex dynamic ’50’ formation, creating a spectacular moving aerial image.

This was co-ordinated by professional drivers and captured using a drone camera.

All 50 vehicles and drivers had to undergo training during the day to precisely navigate and position each vehicle to achieve the one-off visual.

Rawdon Glover, Jaguar Land Rover UK’s Managing Director, commented: ‘As we continue to celebrate Range Rover’s 50th Anniversary throughout 2020, it has been a pleasure to remind ourselves not only of some of the extraordinary forms that the Range Rover has taken over the years, but also the people and stories behind them.

‘Of course, the gathering was aptly marked by the debut of the new Range Rover Fifty limited edition which epitomises the design, luxury and capability Range Rover stands for today.

‘I would personally like to express my thanks to the owners and collectors who contributed to the event, helping us celebrate this significant milestone in Range Rover’s heritage.’

In addition to the Goodwood Speedweek display, to celebrate Range Rover’s Golden Jubilee, heavyweight boxing champion Anthony Joshua took to the wheel of the luxury SUV at Land Rover’s Arjeplog cold weather test facility in Sweden. You can read more about this drive, here.

Here at Vertu Land Rover, we’re proud to host some fantastic deals on both new and Approved Used Range Rovers. Click the link below to view the latest and greatest vehicles:

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