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Land Rover Defender Crowned 2021 World Car Design Of The Year

Land Rover Defender Crowned 2021 World Car Design Of The Year

Following an incredible year of accolades that span internationally, the reborn Land Rover Defender has achieved one more... and it’s a big one.

The refreshed icon has been named 2021 World Car Design of the Year, beating a range of impressive, shortlisted rivals to win this highly coveted award.

The prestigious World Car Design of the Year award commends the most outstanding new car of the last 12 months, rewarding vehicles demonstrating the highest standards of technical innovation and design and that push established boundaries.

This is the third time Land Rover has claimed a title at the World Car Design of the Year awards, with the Range Rover Velar winning in 2018 and the ever-popular Range Rover Evoque winning in 2012.

The all-new Land Rover Defender stays true to the pioneering spirit that has been the brand’s hallmark for more than 70 years, yet the reborn Defender also redefines adventure for the 21st century.

Iconic in name, shape and capability, the new Defender is available in a choice of body designs and can be personalised with a choice of four Accessory Packs to help owners make more of their world.

JLR’s Chief Creative Officer, Prof. Gerry McGovern OBE, commented on the win: ‘New Defender is influenced by its past but is not constrained by it and we are delighted it has been honoured with this award.

‘Our vision was to create a 21st century Defender by pushing the boundaries of engineering, technology and design while retaining its renowned DNA and off-road capability.

‘The result is a compelling 4x4 that resonates with customers on an emotional level.’

This year, all the contenders competing in the other four award categories were eligible for the World Car Design of the Year prize.

A panel of seven automotive design experts reviewed the contenders to establish a shortlist of recommendations for the jurors’ final vote, made by the 93 international journalists that comprise the jury panel.

The Defender family now encompasses the Defender 90 and Defender 110, as well as the 90 and 110 Hard Top commercial variants.

Since its launch, the all-new Defender has won more than 50 global accolades, including Top Gear’s 2020 Car of the Year, MotorTrend’s 2021 SUV of the Year and Autocar’s Best SUV 2020.

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