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Vertu Motors and Somerset County Cricket Club

Vertu Motors are delighted to partner with Somerset County Cricket Club, as a new addition to our sporting portfolio.

Operating many dealerships in the local area, we are pleased to expand our presence across the South West and support the local community.

About Somerset County Cricket Club

Situated in Taunton, Somerset County Cricket club was officially founded in 1875, though it has older historical roots.

In 1798, the first recorded cricket match took place by the team Eleven Gentlemen of Bath & the County of Somerset, against Wiltshire. The Wiltshire team claimed victory, though in the return fixture that followed it was the Bath and Somerset team who came out on top.

This was during a time when interest in the game was waning. In response, several clubs were formed in Somerset, Langport, Milverton, and more in an effort for change.

Today, the club holds an impressive trophy cabinet to their name. From three-time One Day Cup winners to the National League, Benson & Hedges Cup, Twenty20 Cup, and the Royal London One-Day Cup.

Somerset Cricket Foundation

The Somerset Cricket Board was formed in 1994. This was part of a reorganisation process by the English Cricket Board (ECB), requiring each county to create their own board.

The board would provide support to the club, create youth programmes, training courses and more. Through its activity, the Foundation has helped encourage growth in all areas of the game.

From Women and Girls' Cricket, and the County Disability Programme, to the men's Over 50's and Over 60's team. The Foundation ensures the sport remains accessible to all.

Trophies

List A

1979, 1981, 1982, 1983, 2001, 2019

National League

1979

Twenty20 Cup

2005

Growing the Group

Vertu Motors acquired 28 sites from Helston Garages Group in late 2022, as part of the Group's ongoing strategy to grow and expand.

Though it's not just acquisitions that help us to grow our brand, it's also partnerships. Teaming up with Somerset County Cricket Club will help both sides to develop through various activities and events.

This involves branding on the club's County Championship and One-Day Cup shirts. We will also become a One-Day Cup Big Screen Boundary Partner and T20 Live Stream Partner. Helping us to connect with our customers in the South West through the excitement of the sport.

"I am delighted to add Somerset County Cricket Club to our portfolio of sports partnerships for our Vertu Motors brand.

"The Group now has a major presence across the South West since we acquired the Helston Garages Group dealerships, and this is a fantastic way of establishing our brand, whilst also supporting a well-loved local institution and the communities around it.

"Somerset County Cricket Club has been home to some of the sport's greatest players, including Lord Ian Botham, Sir Viv Richards, Marcus Trescothick and 'Big Bird' Joel Garner. This is an excellent Club, to which we're all proud to be associated with; I am very much excited for the upcoming season and to be involved with the Club in all forms of the game."

Robert Forrester

Chief Executive of Vertu Motors

"We are absolutely delighted to be partnering with Vertu Motors for the 2023 season.

"As part of one of the largest automotive retailer groups in the UK, it is highly established with an excellent reputation for customer service. And with a renewed focus on the South West, it is the perfect partner for Somerset County Cricket Club.

"As part of our partnership, Vertu Motors will be utilising all our channels to bring their brand to life and to enhance our fans' experience. Vertu Motors is a very welcome addition to the Somerset Family."