Exeter Chiefs | Partnerships

Vertu and Exeter Chiefs

Vertu is proud to partner with Exeter Chiefs, the most southerly side competing at the highest level of Rugby Union in England and the only club to win titles across the top four tiers of the game.

As well as welcoming fans to Sandy Park, the Chiefs play a huge role in the local community, and with a number of dealerships across Exeter, we’re proud to support a team that has helped put the city on the map.

About Exeter Chiefs

Founded as Exeter Rugby Club back in 1871, the team has been known as the Exeter Chiefs since 1999 when it was rebranded at the start of the professional era.

Having gone close to reaching the top flight numerous times, the Chiefs made it to PREM Rugby for the first time in 2010, going on to win the title in 2017 and 2020 during a spell in which it reached the play-off final for six successive seasons.

A dramatic 31-27 win against French side Racing 92 saw the team lift the Heineken Champions Cup for the first time in 2020, completing a league and cup double.

Sandy Park

Having outgrown its previous home at the County Ground, Exeter Chiefs moved to Sandy Park on the edge of the city, with the new stadium expanded since then to provide space for more than 15,000 fans.

The ground is also used outside rugby for a range of non-sporting activities, developing a reputation as an award-winning conference and banqueting venue.

Vertu branding appears in all four corners of the ground, as well as on the big screen.

Backing the Community

The Community Chiefs programme launched in 2008 with a focus on working to enhance the local area and benefit every individual it comes into contact with.

Various programmes aimed towards education, participation, inclusion, and health and wellbeing are now accessed by thousands of people every year as the club engages with local groups, schools and colleges.

The club also operates the Exeter Chiefs Foundation, which was founded back in 2011 and has since raised more than £3 million to help hundreds of local organisations.

All About Ambition

"Vertu is determined to be more than just a spectator; we want to be an active part of the communities we serve, and our sports partnerships play a key role in achieving this. We're thrilled to be an Official Partner with Exeter Chiefs, a Club that truly embodies the community spirit of rugby.

"Last year, we backed the Chiefs through Vertu and found it to be a fantastic, mutually beneficial agreement. We were thrilled to have players engaging with fans alongside us at the Devon County Show. I am excited to see what we can do together this season."

Robert Forrester

Chief Executive of Vertu

"We're thrilled to welcome Vertu into our team of Official Partners. Aligning with like-minded brands is crucial for us to make a powerful impact together.

"Vertu shares our ambition to collaborate with inspiring and leading brands, and their enthusiasm for Rugby Union makes this partnership a perfect match. We're looking forward to a victorious and enduring partnership."